GRUEN Icons
up until 1950
GRUEN Quality
DIETRICH GRUEN
watch with up and down indicator
DIETRICH GRUEN watches with complications: minute repeater with chronograph and split-second chronograph
50th Anniversary Watch
Limited to 600 pieces
50th anniversary watch
Gold movement
Anniversary watch for the 50th anniversary of DIETRICH GRUEN's US patent.
GRUEN DOCTOR's WATCH
"ALPINA-GRUEN-TECNO"
Advertisement excerpt from around 1930
GRUEN-CURVEX
GRUEN-CURVEX
Photo Left: Ingeborg Bechtoldt DGS Glashuette i.Sa. GmbH: Excerpt from "GRUEN-Horological-Manual" , issue from ca.1945
After the Second World War, the GRUEN watch program was one of the US trendsetters in LIFESTYLE for watches and jewelry - especially with the patented GRUEN-CURVEX model technology.
During the economic upswing and social upheaval in the fifties and sixties of the last century, leisure behavior and lifestyle of the people in the western world changed drastically.
In this period, eternal legends such as ROCK'n ROLL, POP MUSIC, Elvis Presley, BEATLES, ROLLING STONES, "Hippies", the jeans trend, extravagant automobiles of the "golden fifties", "Harley's" as "Classics" emerged at clubs and at auctions and are loved and (dearly) celebrated today - and not least classics of watchmaking.
GRUEN-CURVEX models built later, such as the GRUEN-DRIVERS-WATCH and more unusual case shapes, also for CURVEX ladies' watches, have increased demand and image and have made the CURVEX model line, to a certain extent, a valuable own brand within the GRUEN watch range.
The successful GRUEN-CURVEX trend remained intact until the 1960s. In the meantime, however, fashion had also switched to round clocks, and GRUEN implemented this trend just as successfully. Other difficulties later brought the GRUEN watch legend to its limits, noting that the founding family's withdrawal from the company may have been one of the reasons.
http://immigrantentrepreneurship.org/entry.php?rec=219
GRUEN-CURVEX advertisement
examples of watch advertisements from the era for GRUEN - CURVEX - watches
Further GRUEN-CURVEX - advertisements based on different stages of production:
The CURVEX principle of the curved movement, with offset gear planes, which makes the curved case shape possible
GRUEN PAN AMERICAN
Specifically built for the pilots of PAN AMERICAN AIRLINES
whose air fleet flew exclusively for the US Air Force during World War II.
The GRUEN PAN AMERICAN WATCH was specially built during World War II for the pilots of PAN AMERICAN AIRLINES, whose air fleet flew exclusively for the US Air Force at the time. After the end of the war, the GRUEN PAN AMERICAN WATCH was also sold to civilians. Before that, GRUEN watches were introduced as "the official timepiece" for three US airlines as early as 1940: Canadian Colonial Airways, Continental Air Lines and Chicago & Southern Air Line. GRUEN wristwatches were standard equipment for the stewardesses there.